2017 Content Automation Trends Report
The research, conducted in conjunction with InfoTrends, provides insights into current practices for managing content throughout its lifecycle and uncovers the challenges faced by content teams. Quark and InfoTrends surveyed 252 large enterprises worldwide with respondents spanning a range of industry sectors, departments and job roles. Businesses spend on average $779K a year on content-related technology and the highest budgets reported are in financial services. The key objective driving businesses to invest in content-related technology is improving customer satisfaction, which mirrors results from 2016. Efforts to reduce costs and improve compliance increased noticeably between 2016 and 2017.
Digital transformation initiatives are driving a focus on content. The top two initiatives noted by respondents are improving the intranet/portal content consumption experience for employees and moving content online. Most respondents indicated they spend too much time managing content and have difficulties with PDF and email as tools for reviewing content. Most businesses do not accurately know who is consuming their content or on which device it is being consumed. Stakeholders continue to require an increasing amount of Web and mobile content.
The use of Artificial Intelligence or machine learning technology for content is still very nascent with the strongest application found in customer service-related content.
Use Automation to schedule a single script to run reports and queries, save results in Excel spreadsheets, and distribute results to the business community via email. You can schedule scripts that perform long-running tasks to run when database activity is light. With variables, you can update information that may be different each time you run the script, such as the department name, revenue, fiscal quarter, or product name. Using Toad., you can create an automation script that runs the reports, exports them to Excel spreadsheets, and emails the spreadsheets to the inventory department everyday at 2:00 AM. To automate tasks.
Click Settings in the script design window and specify script settings. Toad. makes the change the next time you run or save the script. Toad. embeds the files the next time you run or save the script.
Select to overwrite the log file each time the script runs. Select Test to run your script in test mode using the database connection and other settings specified under Test environment. Select Production to run your script in production mode using the database connection and other settings specified under Production environment. To build a script, single-click an activity in the Toolbox, or drag an activity from the Toolbox to the Automation script design window. The script is automatically placed in the project’s Automation Scripts folder.
Basics of Content Creation for Automated Marketing
To maximize the use of your marketing automation tool, first you must understand people and their relationship to content. Problem-solving content in the buyer’s funnel: Within the buyer’s journey, or funnel, people look for content to help them solve a problem. When designing content, you need to set goals for your content as it relates to your lead life cycle. Follow these pointers to help make sure that the goals for your content match up to its relationship to the lead life cycle. When crafting content to attract early-stage leads, consider creating content to help leads be better at their jobs.
Content for leads in the middle of the buyer’s journey should help explain options to solve their issue. Sales leads: Leads in the salespeople’s hands still need content. Craft your advertisements specifically to a single stage in the lead life cycle to increase your odds of engagement and extend the life of the piece of content. The report is the long-form content, whereas the post is the short-form content. When using short-form content, the best place to use it is in outbound marketing efforts.
Because of its length, short-form content is easy to engage with and easy to create, thereby allowing you to generate a lot of email content from very few long-form pieces of content. Site visitors are more likely to engage with long-form content than short-form content when you require them to fill out a form.
3 Social Media Automation Tools for Marketers
To save you time and improve your marketing efforts, I’ll show you three social media tools that will deliver your content efficiently. If a Post Planner user creates a folder containing content from the top Facebook experts, this folder is available to other Post Planner users to select content from. View the latest content from your favorite Facebook Pages, Twitter accounts or blogs from within Post Planner and add articles, tweets or posts to your queue. ‘Post to’ is where you type in content to post. Use ‘Content Engine’ to store and search your favorite content sources in Post Planner. For every post, you can view the time and date it was posted and the percentage rate of likes, comments and clicks the post generated.
In this case, when a new video is added, you want details added to your Buffer queue so it can be posted to one or more of your social channels. When you publish a new blog post, you want to send it out to your social networks. To post your blog articles to your social networks, enter the address of the feed for your blog, then click ‘Save’. Specify a posting schedule that works for you instead of posting immediately. Post content as a retweet when you share content from a blog that’s not yours.
Full automation of social media is never advisable, but automation of some tasks can save time and free you up for content creation, market research and overall engagement.