Zaphne – Content Automation News for 06-20-2018

5 Signs You May Need Automated Content Marketing Workflows

This is where workflows for content marketing come in. When you spread this across all the content types marketers use or consider how many more steps are involved in a multi-channel campaign, the value of creating these workflows ahead of time is obvious. Automated workflows are a core functionality of content marketing software, increasing productivity around the creation and distribution of content without missing critical steps or approvals. The best content marketing software systems are able to do this same thing for multi-channel content campaigns. Different types of campaigns might include events, major content assets, or email nurture campaigns. 

You don’t need to start from scratch with every campaign or content asset, saving teams a lot of time and energy. Marketing organizations use an average of 13 content tactics. Any piece of content could involve several constituencies: product line and channel managers, marketing and sales teams, customer support members, legal representatives, etc. With content marketing software these distribution points are not only catalogued, but the content can be deployed to the channel directly from the platform. Automated workflows can save time and resources while enabling a better production process for content. 

As content marketing becomes a centerpiece of marketing strategy’s worldwide, the forward-thinking organizations are putting workflows front and center. In this role, he’s charged with producing and overseeing the company’s content marketing strategy and delivering high-value educational experiences for the industry. 

Keywords: [“content”,”workflow”,”marketing”]
Source: https://www.techtarget.com/5-signs-may-need-automated-content…

Acquisition Requirements Roadmap Tool Suite

The Suite is a collection of tools that help you build strategic elements of your acquisition documents by walking you through structured processes to help you ask and answer the right questions related to your acquisition. As you complete the process, the tool generates your work products in MS Word format for further editing and routing through the acquisition process. The ARRT Suite includes a Requirements Definition tool, an Evaluation Factors tool, a Performance Assessment tool, and a Cost Estimation tool. These can be used independently or together to produce your work products. Future versions of the ARRT Suite will continue to improve these tools and add additional components. 

To download a copy of the Suite, please go to the ARRT Registration form. The ARRT Requirements Definition is a tool used to write performance-based requirements following the Requirements Roadmap process. The ARRT Evaluation Factors provides a simple, structured approach for developing your contract source selection factors. It walks you through a step by step process to set your factors and subfactors, describe what will be evaluated, and set their relative importance. The ARRT Performance Assessment assists Contracting Officer’s Representatives in creating and executing an assessment schedule that is in alignment with the QASP in order to prepare inputs for CPARS. 

The ARRT Cost Estimation is a tool that guides you through the process of estimating costs of services detailed in the Performance Work Statement and helps you create an Independent Government Cost Estimate. 

Keywords: [“tool”,”ARRT”,”process”]
Source: http://sam.dau.mil/Content.aspx?currentContentID=arrt

Effect compilation and Content Pipeline automation in XNA Game Studio 4.0 – Shawn Hargreaves Blog

We do not support runtime shader compilation on Xbox, so this was only available in the Windows framework, which could compile shaders targeting either Windows or Xbox. The API looked like part of the runtime framework, but was not available on all platforms. Our Windows redistributable had to include the Xbox shader compiler, which was wasted space for people shipping Windows games. Not such a great versioning story if changing the shader compiler for unrelated platforms requires us to update the Windows framework DLL! Game Studio 4.0 moves the shader compiler from the Windows framework to the Content Pipeline. 

Add.fx file to the Content folder in Visual Studio, then hit F5. Easy, but not especially flexible. New in Game Studio 4.0: call directly into an importer or processor from your C# code, bypassing MSBuild entirely. To call into the Content Pipeline, you must add a reference to Microsoft. NET Framework 4 introduces the concept of a client profile, which is a subset of the full. 

NET Framework optimized for client applications, and which therefore has a smaller download size. The XNA Framework runtime works with the client profile, and our Windows Game project templates target it by default, but the Content Pipeline requires the full. For instance this is called any time the effect compiler encounters a #include statement in the effect source code. Note that the Content Pipeline is not part of the XNA Framework redistributable, so this code will only work on computers that have a full Game Studio install. 

Keywords: [“framework”,”Windows”,”processor”]
Source: https://blogs.msdn.microsoft.com/shawnhar/2010/05/07/effect…

How Use Social Media Automation to Enhance Your Marketing Strategy

There are not many words in social media marketing that have quite the negative connotation that automation has. Automation doesn’t always have to be a bad thing and it can actually have a positive effect on your social media marketing as a whole. In this post, we’ll look at how you can enhance your social media marketing strategy using automation tools without hurting it. First, let’s look at the good side of social media automation-the things you can do that will help with your social media strategy as a whole. Schedule the best pieces of content to be shared on your social accounts using tools like Buffer. 

The third way is to just grab a blog’s RSS feed and have every new post automatically send to your social profiles. Plus, if you’re feeding blogs that post dozens of times a day to your social accounts, you might actually overwhelm your followers to the point that they unfollow you. Automating the distribution of your own content on your social channels just ensures that you won’t miss a chance to promote your content, and you’ll have one less thing to do each day so you can focus on more personalized engagements. Now, let’s look at the most offensive of the social media automation strategies, and their consequences. Automated direct messaging is probably the most hated of social media automation. 

No matter what you choose in the way of social media automation, answer honestly if the automation is good for your customers, your fans and your business. Monitor your social analytics to tell you if auto-scheduled posts get clicks, comments and shares. 

Keywords: [“social”,”content”,”post”]
Source: http://www.iacquire.com/blog/how-to-use-social-media-automation-to…

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