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Why Marketing Automation and Content Marketing Go Hand in Hand

Marketing automation helps you amplify your voice and speak to your audience with content that is relevant to them depending on each individual’s unique attributes and behaviors. Together, content marketing and marketing automation can help you create a cohesive, efficient, and effective engagement marketing powerhouse. Your marketing automation platform keeps track of every prospect and client, to deliver personalized content on every channel. Marketing automation can help you learn about customers as they engage, so you can better understand which content nurtures relationships and drives sales. Email-Email is still one of the most powerful channels for your content, and marketing automation can make sure those messages are always personalized and relevant. 

Web-Your brand site is the hub for your content marketing, and marketing automation makes it more than just a library. Marketing automation can track and monitor the content that each user views and engages with across every channel, so duplicates are never sent and each touchpoint advances the relationship. Marketing automation nurtures specific customer personas with targeted, meaningful content that helps you turn prospects into customers and customers into fans. Marketing automation is the secret weapon making sure that all the hard work you put into each piece of content doesn’t go to waste. Marketing automation can help easily create and track content across every platform. 

A good marketing automation system can report back on how your content is performing on every channel, in every situation. If you’re ready to take your content marketing to the next level, but you’re not sure where to start, check out our Marketing Automation Checklist to help you decide what you need. 

Keywords: [“marketer”,”content”,”automation”]
Source: https://blog.marketo.com/2018/04/content-marketing-marketing…

Why Content Marketing and Marketing Automation Go Hand in Hand

Marketing automation helps you amplify your voice and speak to your audience with content that is relevant to them depending on each individual’s unique attributes and behaviors. Together, content marketing and marketing automation can help you create a cohesive, efficient, and effective engagement marketing powerhouse. Your marketing automation platform keeps track of every prospect and client, to deliver personalized content on every channel. Marketing automation can help you learn about customers as they engage, so you can better understand which content nurtures relationships and drives sales. Email-Email is still one of the most powerful channels for your content, and marketing automation can make sure those messages are always personalized and relevant. 

Web-Your brand site is the hub for your content marketing, and marketing automation makes it more than just a library. Marketing automation can track and monitor the content that each user views and engages with across every channel, so duplicates are never sent and each touchpoint advances the relationship. Marketing automation nurtures specific customer personas with targeted, meaningful content that helps you turn prospects into customers and customers into fans. Marketing automation is the secret weapon making sure that all the hard work you put into each piece of content doesn’t go to waste. Marketing automation can help easily create and track content across every platform. 

A good marketing automation system can report back on how your content is performing on every channel, in every situation. If you’re ready to take your content marketing to the next level, but you’re not sure where to start, check out our Marketing Automation Checklist to help you decide what you need. 

Keywords: [“marketer”,”content”,”automation”]
Source: https://www.bottomlinedc.com/why-content-marketing-and-marketing…

The DOs and DON’Ts of social media automation

Technology helps us do things with greater efficiency, and when it comes to social media, it’s only natural to find a way to automate our social media efforts. Relying on social media automation tools too much can put you in the risk of ruining your social media presence-it’s important to remind your social media audience there’s a real person behind the social media accounts. Here are a few best practices to achieve social media success while using social media automation tools. To ensure that you don’t neglect your social networks while away, schedule your social media messages in advance to maintain a consistent social media presence. Do use social media automation to fill your social media content calendar. 

One of the most important jobs of a social media manager is to make sure your company’s social media channels are never short on high-quality content. A social media automation tool like the Hootsuite scheduler can help you view your scheduled messages for the day, week, or month, to make sure you fill the gaps between posts. Social media automation isn’t supposed to replace the humans who own the social networks. How not to use social media automation Don’t make auto DMs part of your social media strategy. Since Hootsuite aims to be a friendly social media dashboard, this is a feature that will probably not be implemented-which shows why you shouldn’t make auto DMs part of your social media strategy. 

With Twitter’s 140 character limit, Facebook’s 63,206 character limit, and LinkedIn with a 700 character limit, don’t use social media automation to schedule the same message to all networks. With effective social media reports, you’ll be able to know whether or not your social media automation efforts are actually working. 

Keywords: [“social”,”media”,”automation”]
Source: https://blog.hootsuite.com/social-media-automation