Zaphne – Content Automation News for 05-26-2018

Automation Mondays – Multi Modality Approach to Content Creation

Security Content Automation Protocol

The Security Content Automation Protocol is a method for using specific standards to enable the automated vulnerability management, measurement, and policy compliance evaluation of systems deployed in an organization, including e.g., FISMA compliance. The National Vulnerability Database is the U.S. government content repository for SCAP. To guard against security threats, organizations need to continuously monitor the computer systems and applications they have deployed, incorporate security upgrades to software and deploy updates to configurations. Applications which conduct security monitoring use the standards when measuring systems to find vulnerabilities, and offer methods to score those findings in order to evaluate the possible impact. 

The SCAP suite of specifications standardize the nomenclature and formats used by these automated vulnerability management, measurement, and policy compliance products. A vendor of a computer system configuration scanner can get their product validated against SCAP, demonstrating that it will interoperate with other scanners and express the scan results in a standardized way. Security Content Automation Protocol checklists standardize and enable automation of the linkage between computer security configurations and the NIST Special Publication 800-53 controls framework. Future versions will likely standardize and enable automation for implementing and changing security settings of corresponding SP 800-53 controls. Accordingly, SCAP forms an integral part of the NIST FISMA implementation project. 

The SCAP Validation Program tests the ability of products to employ SCAP standards. The NIST National Voluntary Laboratory Accreditation Program accredits independent laboratories under the program to perform SCAP validations. A vendor seeking validation of a product can contact an NVLAP accredited SCAP validation laboratory for assistance in the validation process. A customer who is subject to the FISMA requirements, or wants to use security products that have been tested and validated to the SCAP standard by an independent third party laboratory, should visit the SCAP validated products web page to verify the status of the product(s) being considered. 

Keywords: [“SCAP”,”Security”,”product”]

What Is Automated Guaranteed?

Fewer intermediaries, less back and forth, expanded sales funnels, restored bandwidth, and streamlined purchasing are all a result of selling online advertising inventory directly to buyers through an automated guaranteed platform like BuySellAds. With prices set, advanced targeting configured, and impression availability displayed for ad zones, the process of purchasing inventory is a relatively straightforward experience for buyers. On the surface, it may seem like automation tools and sales team job security are directly at odds, but in the case of Self-Serve Direct – The BuySellAds automated guaranteed platform – the application was built to liberate your sales team and help members maximize their sales potential, not eliminate their positions. Automated guaranteed platforms are traditionally operated by third-party companies, which allows for both buyers and sellers to work within a standardized construct. Since most automated guaranteed ad buys fall outside of the auction or RTB structures, buyers have total transparency around the amount they are spending and what they are going to get in return. 

Automated guaranteed lets publishers effortlessly share inventory with buyers while supercharging sales teams by restoring valuable bandwidth so team members can work on important, strategic accounts, instead of losing time communicating information about trafficking and availabilities on a daily basis. Sales teams can also target higher-value business, while continuing to fill the pipe in an automated, highly optimized way. With automated guaranteed, buyers receive complete transparency through the entire media-buying process. Transparency is critical as it allows buyers the ability to check in real time the availability of inventory and procure that inventory by ad units, timeframes, audience, reach and frequency. Within automated guaranteed, there is an extremely simple structure at play: one buyer, one seller and one third-party intermediary sitting between the two that streamlines the purchasing process. 

Automated guaranteed creates a win-win for buyers and publishers alike. Our platform has a built-in Sales Tracking Attribution system that accredits automated direct sales to the team member that initiates the sales process. 

Keywords: [“buys”,”sales”,”automate”]

IAG gets automated for content deployment

The system used to manage content was based around IBM’s Lotus Notes technology, but was complicated to deploy and offered no workflow, audit trails or reporting features. McCarthy is part of a team responsible for helping provision content for public Web sites for IAG’s various insurance brands, IAG’s corporate intranet, and the online help systems used by branch office staff and call centre workers. Under the old system, deploying new releases of code for the system would require an afternoon-long team meeting to determine what new elements needed marrying together, followed by an installation process where CDs would be transported to the IT operations group and then manually delivered to all relevant servers, McCarthy said. Timing the rollout of changes was also tricky and inconvenient, since it had to be co-ordinated with scheduled downtime for mainframe systems. In 2003, IAG decided to switch from that system to a new centralised package using Interwoven’s OpenDeploy and ControlHub provisioning technologies. 

Last year, IAG used the system to update the Claims and Assessing System help information offered to insurance consultants. Historically, the CABS documentation has been generated as a WinHelp file which consultants had to access via a Citrix thin client system. The department responsible for managing CABS content was happy with its authoring system, but wanted to deploy the content via IAG’s Intranet and enable more frequent updates. Under the new system developed by McCarthy’s team, changes to the CABS document are now automatically deployed daily, with the WinHelp file converted to HTML and snapshots of earlier versions kept for audit purposes. Development for the new process only took a week, and the system has been running successfully for six months. 

Recently, IAG’s internal audit team sought documentation of application changes over the past year, a report that would have been time-consuming to generate under the old system but which could easily be produced using the new approach. In the near future, McCarthy hopes to make use of extensions to OpenDeploy which allow direct deployment of applications to development systems, rather than the script-based approach currently used by IAG.. 

Keywords: [“system”,”McCarthy”,”IAG”]

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