Content Marketing Automation for AVL Industry
Content marketing automation is not new, but it has grown up. By leveraging the very tools buyers use to research purchases, web browsers, these marketing software companies have given rise to what started as simply streamlining inbound lead capturing but rapidly progressed to full-blown automation tools with sophisticated data mining, trend analysis, database integration and content management juggernauts. The shift from merely capturing information to automating the entire pre-sales, sales and post-sales process through software has created content marketing automation tools such as includes key players Hubspot, InfusionSoft, Marketo and the Salesforce Marketing Cloud, which includes the purchase of ExactTarget, and Pardot. The beauty is in the simplicity of automation: no longer does your marketing team need to manage emails, promotions, website content updates and lead form data in disparate systems; it’s all done for you. The key to content marketing automation is not in these impressive software tools; it’s in the content itself.
One of the most significant differences between pure email marketing and content marketing automation is in the content itself. For email, your team only has to create a little bit of content whenever a new email needs to go out to a list of prospects and/or existing clients. With content marketing automation, the very thing that drives leads to your site and to your ads is great content. Rather than the one-offs of product pitches, what content marketing automation forces you to do is build unified content campaigns that can span as wide as they are deep. Great content will, and should, come from multiple places and be created on multiple mediums: articles, product pieces, how-to videos, persona-based mini stories, client user cases, proof of concept videos, technical documentation and press releases – they’re all part of the same story arc.
Put simply, content marketing automation is a mix of technology and tactics aligned to create a single view on both customers and prospects, and to be where customers are at any given time in their lifecycle through a customer-centric, content-focused story arc. I’ve now integrated content marketing automation into two firms I’ve worked for, and the results were dramatic in the exponential increase in leads and the quality of the leads overall.
The first step in any UI automation script is to create a System Events object. The main method that most UI automation scripts will use is the click() method. First make sure to set up the app you want to start navigating through by entering the same lines that our UI Automation script has started with. An Example Script for UI Automation So to put this information to use, let’s do a quick run through of the second script I prepared for this article – a UI automation script for iTunes. Click() Hopefully walking through the creation of these two fairly simple examples gave you some strategies to apply to any scripts you want to build with JXA.
I would definitely recommend using application automation via supported methods over UI automation wherever possible. A couple of other issues to think about with UI automation: first, the application should be open before you try to run any UI automation scripts command to make sure it has loaded) so that you aren’t trying to automate a nonexistent UI, and second, if an application gets an update which breaks your scripts, it might be because the developer has changed the position of some of the uiElements you were targeting and you need to relocate them and update your script. My simple iTunes automation scripts are just conveniences, but the ideas behind them can be appropriated to other, more powerful apps to great effect.
Web Design Automation
Web Design Automation: Websites, Social Networks and Sub-Networks created by WDA compliant software do not require a Webmaster, Graphic Designer, Programmer or Information Technologist to design or deploy. WDA software also provides built in hosting for any websites or sub-networks created using Web Design Automation software. Web Design Automation products also support infinite graphical customization through the use of properly formatted HTML/CSS compliant templates. The future of web design will largely be shaped by this type of automation software as the consumer market grows for these types of services. WDA products must also provide instand web hosting service for ANY website they create.
WDA products must provide a Self-Service web interface to users that allows them to create websites from anywhere on the Internet. Lastly, WDA products must be able to function without ANY administration beyond initial setup of any kind, until a user desires to make a functional change or feature adjustment. Social Networks created with WDA products are comprised of individual websites that in turn have individual members with individual profiles. WDA generated websites do share common functionality traits with CMS profiles like the ability to communicate from one website to another, the ability to invite and communicate with individual members and user management. History of WDA: The WDA industry emerged in the mid to late 2000’s and grew out of the need for the non-technophile or resource limited consumer to create custom Websites without the involvement of the previously required Information Technology, Webmaster, Network Administration, Graphic Design, Search Engine Optimization, Hosting or Programming professionals needed to do so in the past.
Also of concern was the time and cost associated with website design, deployment and hosting. Pioneering technologies like Content Management Systems provided baselines for the creation of new, increasingly automated functionality which eventually led to WDA. The industry, through the attempts of several pioneering software and technology firms sought to automate the entire process of web design and deployment to provide solutions to the lower end of the market space and the home based user.