2017 Content Automation Trends Report
The research, conducted in conjunction with InfoTrends, provides insights into current practices for managing content throughout its lifecycle and uncovers the challenges faced by content teams. Quark and InfoTrends surveyed 252 large enterprises worldwide with respondents spanning a range of industry sectors, departments and job roles. Businesses spend on average $779K a year on content-related technology and the highest budgets reported are in financial services. The key objective driving businesses to invest in content-related technology is improving customer satisfaction, which mirrors results from 2016. Efforts to reduce costs and improve compliance increased noticeably between 2016 and 2017.
Digital transformation initiatives are driving a focus on content. The top two initiatives noted by respondents are improving the intranet/portal content consumption experience for employees and moving content online. Most respondents indicated they spend too much time managing content and have difficulties with PDF and email as tools for reviewing content. Most businesses do not accurately know who is consuming their content or on which device it is being consumed. Stakeholders continue to require an increasing amount of Web and mobile content.
The use of Artificial Intelligence or machine learning technology for content is still very nascent with the strongest application found in customer service-related content.
Content Marketing Automation
As technology advances, many journalists, writers, brands and content marketers have reacted by pitting technology against humans with the same Hollywood flare used in all the films mentioned above. There are a grand total of zero softwares that automatically generate content. In its simplest form, content marketing automation means using software to streamline as many aspects of the content marketing process as possible. This includes content generation, distribution, team performance, and content performance measurement. A good example is consolidating content planning, brainstorming, and content performance measurement under a single toolset.
Kaboom! That’s content marketing automation at work. With that definition in mind, let’s move on to some claims about how artificial intelligence and machine learning will impact content marketing automation. Don’t get us wrong, AI will play a huge role in the future of content marketing. The majority of AI softwares are not yet viable for the majority of content marketing teams.
The truth is current marketing AI software leverage rule-based algorithms while acting within very strict pre-programmed confines and conditions. Don’t be fooled into thinking AI and machine learning technology can automate your content. Regardless of whether you’re ready for AI, machine learning, and robots galore, these technologies will eventually play a leading role in content marketing.
Marketing Content Automation
By implementing automation, your team can simplify production tasks and create compliant marketing communications in record time. That’s exactly what one of our clients does using our automation system. Many of our clients cut their overall production time by 50% and get their communications out in record time. The key to achieving time-to-market goals is data velocity. That’s why our clients love us, because automating investment data management processes is our specialty.
Our platform helps you collect data from every source, in any format into a centralized database. We validate, transform, and calculate the data and store it in one clean, central database for marketing use. Your whole team can rest assured that regulatory standards are met and DATA is reliably sourced and accurate. We streamline some of the most complex workflows imaginable, enabling global marketing and sales teams to get more work done with amazing results. Our automation software is very flexible, meaning it will wrap seamlessly around your designs, content, DATA, and communication plan to meet your exact needs.
Centralize your key marketing assets in one place to generate compliant documents, web content,and emails. Store your images, copy, disclosures, art files, templates, and data feeds and leverage them to created automated content with accurate and consistent data across your communication mediums.
The Ultimate List for Beginners and Experts
Seventy five percent of content marketers are increasing their content marketing investment to meet this demand, according to Curata’s 2016 content marketing industry survey. Some technologies may help create content, some may help distribute content, yet others help measure the effectiveness of your content marketing. Everything PR. In January of 2013, Everything PR put together a list of 100 Content Marketing tools. In April of 2013, Rebecca Lieb of Altimeter started a list of 15 content marketing vendors.
For a deeper dive into content promotion tools, consult Curata’s ultimate list. Enables content producers to simplify their content editing and publishing process. Dynamic Signal – Lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates, and contributors. Content Insight – Develop a content inventory with this auditing tool that provides you with a summary all existing content. For a deeper dive into content writing services, consult our ultimate list.
Wordy – Pairs professional content editors with users to edit, proof and optimize various forms of written content. Content Collaboration Tools Compendium – Plan your content using Compendium’s calendar-based tool. Create efficiently placed content across multiple channels, and track the effectiveness of each piece of content.