Today’s businesses create an overwhelming amount of content, most of which is critical to the vitality of their organization. While the way that people find and read content across multiple channels has changed beyond recognition, the traditional content process has essentially gone unchanged for decades. The problem with the traditional content process is that it’s simply not optimized for today’s omni-channel world. Content is often locked to one media type because the author and designer commit content to design very early in the process. Documents are typically disconnected, often leading to the same content being recreated and translated for multiple documents and mediums.
With traditional content creation tools, content is reused by authors and designers by copying and pasting content between documents and media, increasing the opportunity for errors and inconsistencies. Reviews and approvals involve Word documents and PDFs being emailed back and forth, which is time-consuming, error-prone and expensive. Updates to content must be done manually across multiple documents and media, requiring further rounds of review and approval. Finally, content has traditionally been very document-centric, and doesn’t contain metadata, which makes the reuse of content to different audiences a manual and lengthy process. When you take a closer look at the problem, it’s clear that businesses can no longer afford to let the outdated content processes of yesterday slow them down.
Content Automation: A Comprehensive Guide
If you google for content, you mainly encounter with the phrase content marketing. Content marketing is one of the most effective strategies for inbound and digital marketing. Content marketing is mostly related to social media platform such as Twitter, Facebook, Pinterest since they are great publishing platform to reach out millions of people. Content marketing process is creating and distributing the content; then measuring the performance to enhance the quality of the content. If you take me to swimming on a snowy day, probably it would not be the best swimming experience I have ever had.
So, the point is, the channel, time, frequency or rather content distribution are also as important as the content. Content writers, bloggers, marketers, journalist and even students are struggling to create unique content. As an audio content, podcasts or speeches would be better content in terms of marketing. Maybe not as marketing content but AI is able to create songs. In terms of marketing, content automation has a different meaning.
Content automation means automating and constantly updating every stage of the content lifecycle, automating the process not only content generation. Überflip aggregates the contents and uses artificial intelligence and intent data to predict, recommend, and automate personalized content experience. You can save a lot of time by using marketing automation software for content writing, content creation and better content strategies.
Content marketing a prerequisite for marketing automation
In recent years, marketing automation has become standard practice for many companies, not least B2Bs. But without a good content strategy and good content marketing, success is difficult to obtain. Unfortunately your investment in marketing automation can easily turn into a nightmare if you do not do the right things in the right order. Regardless of whether your marketing is automated or not, you need a content strategy. You need clear and obtainable goals for your marketing and you need a long-term plan for reaching them.
Many are careless with their content strategy, which often leads to failure. They create content that their target group doesn’t want or distribute it through the wrong channels. Soon automated marketing turns into an automated failure. Before you begin using marketing automation, you need to investigate what content your target group wants, which stage of the purchasing process they want it, and in what format. How your customers make purchasing decisions should be the base for the content that you create, and your content must engage and inspire your audience through all stages of that decision making process.
Making a content plan and producing content takes a lot of resources. Working with content marketing and marketing automation is a long-term project. You’re not going to see quick results and over time you will probably see that parts of your content strategy and content plan need to be changed and adjusted.
How Content Automation Boosts Social Media Marketing
You need to create a well-balanced content plan with relevant and useful information. If you’re struggling to build a brand presence and drive traffic to your site from social, you need an effective content calendar with diversified posts. You need to be sure you’re posting at the right time if you want your audience to see your content, and of course you need to invest in your social marketing campaigns. Let’s see what your social media marketing content plan should look like to bring you the biggest value in the form of followers, likes, shares and sales. Engagement content should make up about 40% of your content.
While it’s important to communicate these things to a social audience, they’ll quickly unfollow if they see too much promotional content and not enough content that truly engages them. Social marketers often try to avoid this type of content on their pages. Often, educational content is replaced by curated content, but this is not ideal. Curating content can help fill in the gaps of your content calendar while simultaneously increasing your social media following. As your existing audience likes, comments and shares your content, it will trickle down and expand the reach to new potential customers.
Be sure to choose content that your social audience wants to read. Otherwise it’s just white noise. It is also a content builder that provides 50+ industries with professional content for social pages.