Marketing Automation the 7 Step Content Automation Sequence Active Campaign
Why Automation is the Future of Content Creation
The future of content creation lies with intelligent content. Only by developing structured reusable content, enriched with metadata and supported by intelligent content technologies, can you hope to meet the ever-changing content needs of your customers and the proliferation of channels and devices they use to consume it. If you’re a small shop and you try to do more than simple content marketing you might find you’re overstretched. If you incorporate intelligent content strategies to multiply the reach of your content, you can be a so-called small company with a big footprint. Marketers should start in a small, manageable area where they can identify pain points, create an intelligent content strategy, and test their processes and technology before scaling up to a broader area.
Good content delivered in a way that resonates with your customers with a little bit of added technology will be successful. Your content needs to be a set of LEGO building blocks. Determine an optimum way to structure all the types of content you create so that you can quickly and easily pick up a template and fill in the content. Stop wasting your time; design and develop intelligent content. Figure the structure out, pour your content into it, automatically extract content as needed, publish it everywhere!
Spend your time on the part that adds value: the content! Authors will still create the best possible content, communicating it as effectively as possible. What authors won’t do is re-create the same content over and over for each channel and each usage.
Will AI replace Content Marketing?
For those who are in the creative field and require logical thinking and original ideas, like content creation, are also deemed at a comparatively lesser risk of having to lose their jobs due to these hard working, smarter and cheaper to manage resources. To create a machine that can generate great content and ideas which are worth reading as well as consuming is a tough job. We do have machines that are already writing content and are good at it. Content marketing without humans would rob it of its most important aspect -creativity. Disturbingly, this might not be as clear-cut as most content marketers would likely hope it to be.
They require extensive work to tailor the system to particular content needs. The usefulness of content automation for a brand depends heavily on its situation, scale and feasibility. If you do not require content at scale, then it might not be worth the effort or time to customise NLG technologies for automation. An NLG even needs another limb of social content specialists to manage the machines. Tracking the growth of A.I.
over the years does bring us to a vague answer to the question of whether A.I will be able to replace the job of a content marketer. Recognising audience, defining content purposes, creating informative and quality content, and assessing results to inform future projects. Content marketing still gets to stay given the fact that Artificial Intelligence may be getting smarter, but at the same time, it has its limitations as well.
Social media has become such an integral part of society that even weddings and toddlers have hashtags. Luckily, more social media tools are available than ever before to help automate and simplify how we keep up with never-ending social media demands. SocialRank Realtime – proactive social responses to real-time consumer needs. With Buffer, you can schedule your social media posts to automatically distribute to the ideal channels at the best times of day for maximum engagement. The tool even has an integrated feature for viewing curated high-performing content that you can re-share with your social media users, further automating the process of content sourcing.
Socedo brings social media leads to you by crawling Twitter chatter data for the keywords that are important to your sales funnel. Likeable Hub – social media automation for small business owners. Zapier is powerful in that it allows you to push data between favorite social media automation tools, creating a super customized automated workflow for your team. CoSchedule – a single marketing calendar for all your content and social needs. Create a streamlined, drag-and-drop marketing calendar for inbound marketing content, blog posts, and social distribution.
Hootsuite allows you to connect more than 35 social networks to your dashboard, automating distribution to virtually any demographic. With these tools at hand, marketing teams can maximize not only the efficiency of their internal workflows, but also the results of their social strategies.
3 Simple Steps to Automate Your Content Marketing
Even if you enjoy this task, you’re a busy person who probably doesn’t want to have to spend any more time than necessary creating and sharing content. Turns out there is: content marketing automation tools. Here is a three-step approach to systematizing and automating aspects of your content marketing strategy to put more time back into your hands. One of the best ways to build your brand’s online presence and grow your audience is by finding useful content and sharing it. One content-sharing rule suggests that five of every 10 social media updates you make should be content from others that is relevant to your audience.
By automating this process, you get the advantages of not having to go out and find the content yourself, plus saving yourself time and providing your audience with relevant information on a regular basis. It will generate relevant content complete with sharing buttons. Content that made sense a fortnight ago could be irrelevant by the time it goes out. As you share your content across various channels, you’ll find it hard to keep up with the audience’s reaction. In addition to tracking your brand, you can use it to monitor your competition by setting up relevant keywords: owner’s name, brand name, specific pieces of content, etc.
Systems and automation provide discipline and predictability to content marketing. If you use these tools for curating content, sharing content and managing your mentions, you’ll be well on the way to mastering content marketing for your brand.