10 Reasons to Use Content Marketing Automation
Marketing agencies are betting more and more on content marketing automation, which means leveraging technology to automate and speed up what was done manually. If your company focuses on results and is always looking for ways to make processes more productive and profitable, automating content marketing activities will help you make that happen. Here are 10 reasons why you should start using technology to automate your content marketing. With the use of a content marketing platform, new processes emerge to facilitate the distribution of tasks among writers and editors. Marketing analysts can also scale the use and distribution of this content according to the strategy outlined.
As you know, for a content strategy to be successful it’s essential to release fresh content frequently to keep your audience interested and engage and automating content production processes increases the chances of meeting your publishing deadlines. When automating a content marketing strategy, it’s possible to program the steps of interaction with the leads in a personalized and intelligent way. Remember that content marketing is all about accurancy, only producing the right piece of content to the right audience it will be able to bring good marketing results. Information delivered by users on landing pages is strategic to content marketing. We would not be talking about all the advantages of content marketing automation without mentioning the most desired result: increasing sales.
Lead nurturing for potential customers that are not yet ready to buy, identification of their purchase stage and the increase in the investment of the leads generated by content marketing are three big pluses. When marketing provides the appropriate content and prepares the lead for the sale, it is expected that their investments will be larger when they decide to make a purchase.
Digital Workflow and Content Automation
In today’ s digitally connected age, many people are still using paper-based work processes to create and share content to get things done. Silo legacy applications are being used to perform separated functions which are not integrated and involve manual intermediate work processes. These manual processes and legacy systems have become the obstacles to an enterprise’ s digital transformation journey. Enterprises want to transform these slow, error-prone operations to automated workflows and content generation to boost productivity. They are looking for new breed of solutions that can integrate processes and people with intelligent content which are available anytime, anywhere and provide real-time business intelligence for fast decision making.
Helps you streamline your processes, integrate your content and drive collaboration between people. Digital workflow and content automation transforms business operations by replacing manual and paper-based processes with digital workflows, automates document generation and empowers astute decision making with comprehensive business insights. Discrete processes and applications can be integrated by tools to streamline business processes. With process analytics, business teams can monitor, analyze, and react to accurate KPIs to improve processes and drive operational excellence. Digital workflow and content automation can help you in many different aspects to enhance your operational efficiency.
Enhanced collaboration and better communication More efficient operations Better control and visibility of business processes Real-time KPIs of current business processes Faster response times Shorter sales cycles Expanded mobility Increased customer engagement. Digital workflow and content automation solutions can be applied in many versatile use cases.
Workflow and Content Automation Drives Business Transformation
Rapid growth and advancements in technology have changed both the way we work and the way business operates – more in the last few decades than the last century. Although there are still some holdouts, today the idea of becoming a digital business is a concept that has gone beyond the idea phase. WCA is part of a larger trend in digital transformation that Aragon has identified as digital business platforms. As a business application, WCA is designed to be used by citizen developers. As part of this work, Aragon has identified four technology trends that we believe will help drive the future digital business: predictive business applications, mobility, automated document generation, and cloud platforms.
Predictive Business Applications: Thanks to advancements in technology, and particularly the rise of machine learning, organizations are now able to not only look at their historical data, they are able to predict future business outcomes using it. As predictive applications become smarter and grow to continually self-transform, everyday business processes can be created faster, with minimal to no manual lift. Doing business on mobile devices and tablets has become standard and expected from the modern worker. Business content is shared via multiple mobile apps, and for those apps to be transformative, Mobile Content Management platforms must be able to share and leverage content via Application Program Interfaces. Cloud Platforms: The evolution of the cloud has indefinitely changed the way we work and do business.
Further, cloud-based analytics solutions that measure the impact of WCA close the loop on instituting a fully digital business investment. The benefits of such a transformation are diverse, profound and have incomparable benefits to the future of an organization’s business.