Zaphne – Content Automation News for 03-05-2018

It’s time to dispel the myths of automation

Automation is a topic on which most people have an opinion. I get the impression that even informed writers – including myself – in this field often take, for numerous reasons, convenient short-cuts when it comes to writing and talking about automation. It is therefore time to address the abundance of factors that are influencing and will continue to influence how humanity moves forward with automation. We tend to mostly focus on the automation of labour, since we are dependent on the wages we earn and are concerned about potential job losses, the rule of robots and a universal basic income. Even though labour is highly important, automation should be seen more broadly, since automation can and currently does permeate our private lives, how we communicate, where we eat, what we buy, whom we date, which party we choose at an election and much, much more. Thus, automation should be discussed in a more holistic sense, addressing the economic, environmental, political, ethical, cultural, legal and social dimensions. The relationship between artificial intelligence and automation. Currently, Artificial Intelligence, the intelligence enabler for robots, is rather narrow, which is why automation is very nuanced and focused on certain tasks. Why automation is more complex than most people think. It is not just technological feasibility that influences automation. The cost of automation: As long as the marginal cost of computerized labour is higher than human labour, it is not cost-efficient to automate. Wage elasticity: Automation might lead to an excess supply of workers willing to work for less than they are currently being paid. Conflicts: With multiple unsolved conflicts, fear of full labour automation could be seized upon by populists. In addition to these parameters, there are further variables influencing the future of automation, such as culture, religion, the environment, energy, data storage, and others. We have to recognize that automation, or for that matter, any technological development, is not deterministic, but influenced by every human being.

Keywords: [“Automation”,”might”,”labour”]
Source: https://www.weforum.org/agenda/2017/10/the-true-complexity-of-automation/

About Automation

MailChimp’s free automation feature allows you to create targeted emails that send when triggered by a specific date, event, or contact’s activity. Our Automation Builder offers powerful segmenting, scheduling, and design tools in one easy-to-use package, so you can send email campaigns that inform, reward, and engage your contacts, automatically. Automation An email or series of emails sent to a contact based on a specific trigger. Trigger The event that starts an automation email or series. With an automation campaign, emails are sent automatically to specific contacts as they meet your trigger and sending criteria. Choose an automation type, create one email or a series of emails, and set your sending criteria. After you set up an automation, MailChimp will manage your queue and email sends, so your emails get to the right people at the right time. For marketers whose contacts have a clear path from signup to conversion or repeat engagement, automation can streamline communication. A workflow is the schedule, trigger settings, and content for your emails in an automation. MailChimp offers many automation types with built-in triggers and other configuration details for common activities, but if our pre-built options don’t fit your needs, you can modify them or create a custom workflow from scratch. After a subscribed contact receives the first email in an automation series, they’ll receive every email in the sequence, unless they are removed from the automation. Subscribers can only trigger and receive the emails in an automation one time, with the exception of date-based automations, abandoned cart emails, order notifications, and product retargeting emails. To learn more about different automation workflows, read Automation Types. The Campaigns page in your account gives an overview of each automation, including sending status and performance trends. On the Campaigns page, you’ll be able to view open and click rates for each automation.

Keywords: [“automation”,”email”,”contact”]
Source: https://kb.mailchimp.com/automation/about-automation

Understanding automation

Automation helps businesses on their path to digital transformation. Organizations today are dealing with major disruption-think Airbnb, Amazon, etc. They’re challenged with supporting their employees and partners, reaching new customers, and providing new, innovative products and services faster. They want and need to be the ones disrupting their own industries. Automation is critical to managing, changing, and adapting not only your IT infrastructure, but the way your business operates through its processes. By simplifying change through automation, you gain the time and energy to focus on innovation. The automated enterprise’s goal is to get work done faster. This frees up IT staff to focus on bigger issues, resolving them, and-in turn-making them routine and eligible for automation. It’s even harder to keep up with legacy systems and processes while adopting new ones. Requirements and demand are growing exponentially faster than IT and business capabilities. New methodologies like DevOps are forcing cultural changes. The scale of technology is too great to do manually.

Keywords: [“Automation”,”new”,”faster”]
Source: https://www.redhat.com/en/topics/automation

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