Zaphne – Content Automation News for 07-29-2018

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Security Content Automation Protocol

SmartBeeā„¢ Controllers Irrigation Controls

WATER CONTENT SENSOR. While the typical grow room employs the use of irrigation timers to maintain a consistent watering schedule, their main drawback is they’re based on timing rather than the plant’s actual water needs. Thankfully, SmartBee Irrigation Controls have been specifically designed to combine the benefits of timed feedings while considering the volumetric water content of your grow medium. Once set points are put in place, the Hive Gateway gathers and interprets sensor data and waters accordingly, thus maximizing the efficiency of your current irrigation system. SmartBee’s irrigation control system utilizes smart water content probe technology that initiates or postpones timed waterings based on your plant’s actual requirements. 

SmartBee Irrigation Controls supply plants with the correct amount of water and provide growers with an increase in the consistency and profitability of their yields. SmartBee Water Content sensors measure moisture levels within the growing medium and will alert the grower if the levels fall below a set limit. The future of SmartBee Irrigation Controls include a host of components that are on the cutting edge of wireless sensor technology, giving you the tools to increase yields from the comfort of your living room or anywhere you have internet access, using your tablet or smartphone. HANDHELD WATER CONTENT METER. The SmartBee Handheld Water Content Meter is our independently operated way to spot-check the water content of your medium to develop the most effective Irrigation strategy for you. 

Using the Handheld Water Content Meter in combination with SmartBee Water Content Sensor Probes, the handheld unit can be moved from Sensor location to sensor location enabling large amounts of soil moisture data to be collected from multiple sites. The Water Content Sensor easily inserts into a variety mediums, enabling growers and researchers to make rapid checks for optimized uniformity of growing conditions. The SmartBee Water Content Sensor is particularly useful in horticulture for monitoring and correcting for variations when customizing your irrigation strategy. The SmartBee Water Content Meter can be used throughout horticulture, specifically for growers where correct growing conditions are critical to both yield and flavor. 

Keywords: [“WATER”,”CONTENT”,”sensor”]

Email Marketing Strategy

You simply need to add an email subscribe box to your website that adds people to a list in your chosen email marketing tool and then set up an automated email to go out whenever someone joins that list. This email goes to out to everybody that creates a Campaign Monitor account and contains some basic information about their account they’ll need moving forward, such as their login URL and email address. The email focuses on how easy it is to use our email builder to create a beautiful email campaign, and has the ultimate goal of getting people to return to the application and create and send a campaign. If a person has created a campaign but not yet uploaded and selected a list to send it to, we’ll send them an email prompting them to upload their first email list. You simply set up a recurring email based on a date, and the email will automatically be sent each time that date rolls around. 

If you are using a CRM system like Salesforce or Highrise to manage your leads and sales, you can tag certain leads that need nurturing and then use a tool like Zapier to integrate those leads with your email marketing system. If you run a blog as part of your company’s marketing mix, then email is one of the most powerful channels for growing your audience. Email counts for almost half of the traffic to new blog posts we publish on the Campaign Monitor blog, and according to popular blogger Neil Patel email subscribers are 3x more likely to share your content over social media than visitors from other sources. To do this for your own business, you simply set up an automated email that monitors your blog’s RSS feed for new posts and then automatically pulls the content in and sends the email to your list of subscribers. You simply set up the email to send either monthly, weekly or daily and it will automatically pull in any content that was published since the last time the email was sent. 

As you can see, the emails are well designed and each email contains a prominent call to action to get started using CoSchedule, helping to convert course subscribers into customers. You simply pass the person’s email address along with the date of the event into a list in your chosen email marketing tool, then create a series of automated reminder emails that go out in the days leading up to the event. 

Keywords: [“email”,”customer”,”campaign”]

PIM, ERP, CMS, AMS, MAP, CRMWhat does it all mean?

No matter what product or service you provide, you’ve got a lot to keep track of, and that’s before you even begin to consider how your website relates to all the aspects of your business. Most enterprise companies use a Content Management System to run their website, since a CMS provides the tools to manage your content dynamically and includes capabilities such as eCommerce, personalization, targeted content, workflow, and more. If you want to be able to edit your website and eCommerce products through an administration center and use the aforementioned features to help reach your customers, a CMS-driven website is essential. In this use case, the CMS would control and store both the content and assets for the website in addition to all of the eCommerce product information. Once your CMS driven website is up and running, you will probably be tracking analytics to measure how your website is performing from a web traffic perspective. 

Tools like Hubspot, Marketo, and Silverpop allow you to automate elements of marketing communication, handle lead scoring and distribution, and learn what your users find important about your website. On the back end, a marketing platform plays an essential role for gaining actionable information about what your visitors are doing on your website. In many cases, eCommerce websites create and fulfill web orders through the eCommerce tools themselves. PIM provides a middleware solution that takes your ERP data, combines it with the media, descriptive information, and marketing copy you’ve created, and places it in front of your customers, integrating your website with your day to day operations and ensuring consistency in all product-related communication that your customers see. In this use case, the AMS website integration path is similar to the ERP integration path as described above. 

Many times, if a corporation is not currently utilizing a MAP for their web to lead forms, integrating directly with a CRM is usually the best solution when trying to automate website leads into your back-end workflows. As you can see, getting a grasp on the number of different tools and solutions for managing your business can be complicated and confusing, and integrating them all into a website that best serves the goals of your business can be a daunting task. 

Keywords: [“website”,”customer”,”information”]

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